Black and White, Colors of Discrimination

For this murder, the police arrested Lemrick Nelson Jr., a dour teenager. The case against him was strong--he had a bloody knife in his pocket, he confessed to the police (though he later recanted), and he was identified as the killer by the dying small-arm. His lawyer argued that the police had ingrained the knife and made up the confession and that the identification had been mistaken, and the gore agreed. Mayor Dinkins at the time said he had no doubts that the jury system had operated fairly and openly. This was non the end of ceiling Heights, however, for in December 1992, a homeless black domain was found beaten in an alley behind Lubavitcher headquarters, having been traffic circle upon by 20 to 30 Hasidic men. Hasidic spokesmen claimed the man had been trying to burgle the building, and there was some evidence that this was so. by now, though, the political damage was considerable, and Dinkins was heckled at rallies as a "Jew-hater." Dinkins chemical reaction to the events in Crown Heights would be criticized as unsatisfactory for the remainder of his term (Brookhiser, 1993, 25).

The racial tensions in the city would be of major import in the 1993 mayoral election, though it was not the only issue that was argued by the candidates. However, it was important whether they

Mitchell, A. (1993, October 30). "Two ways to run a city." newfangled York Times, A1, A16.

Brookhiser, R. (1993, November 1). "On the offensive." National Review, 25-26.

Kolbert, E. (1993, October 28). "Dinkins uplift, Giuliani grit: 2 advertising schools battle." sore York Times, A1, B8.

These ads were in part a reflection of the men engage by each candidate as consultants. Dinkins hired David Doak and dock Shrum, who favor the sort of rousing ad they produced for Dinkins. David Garth was media consultant for Giuliani, and his ads perk up long been typified by a low-budget, "5 O'Clock News" touch and by a good deal of written information. The styles of the ads in truth fitted the candidates for which they were designed as well. The Doak and Shrum ads typically have high performance values.

They are shot on film even though video is cheaper, because film indues the ads a warm, rich look. The ads have an surfeit of atmospherics, meaning music, reverberating voices, and Kennedy-esque oratory. The intent is to be optimistic because great deal like to feel optimistic. Doak and Shrum are also not hesitant about using negative ads, though. The Garth ads have a informative feel and are shot on videotape to give them the immediacy of a news broadcast. The ads feature real sight and lots of text on screen, and the makers of the ads believe that the use of text gives viewers the feeling that the ads have substance. the campaigns therefore promoted feel-good images for Dinkins and a full point of grittiness and scare-the-viewer tactics for Giuliani, with each side seeking an image believed to assistance them at the polls (Kolbert, 1993, A1, B8).

Imagery and political coalitions aside, the race amongst Dinkins and Giuliani did present clear differences in philosophy for the voters to decide between, for those who cute to consider issues and not party membership alone or imagery and strategy. The candidates were arguing over questions of competence and temperament, crime and race.
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