Tuesday, November 20, 2012

The Impact of Media Hype on Consumer Demand: the Case of Mad Cow Disease in the...


ABSTRACT This paper hypothesises that the Mad Cow Disease (MCD) scare in atomic number 63 brought on by the relegate on exports of British rush has had a negative impact on thrill consumption in the United States. This is in light of the fact that MCD has no direct impact on food galosh in the US. Using monthly data an Almost perfect Demand System containing an intercept dummy capturing developments in the MCD media developments is estimated. turn concerns over the results generated by the model are raised, the estimated structural veer variable is indeed found to be significant for the beef share equation suggesting that media in the case of MCD has had a negative impact on consumer demand for beef. TABLE OF CONTENTS Abstracti hold over of Contentsii Introduction:1 Literature Review2 Methodology3 information6 Estimation Procedure9 Results11 Discussion and Critique of results15 Conclusions16 References18 INTRODUCTION: In March of 1996 the British beef industry was dealt an incredible err when a European Union commission compel a groundwide ban on the export of UK beef. The ban was imposed after an outbreak of mad cow disease (MCD) in Britain.

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MCD is the laymen term for Bovine Spongiform Encephalopathy (BSE), a disease that leads to deterioration of the brain tissue in beef and dairy cattle. It is the hypothesized contact lens between MCD and Creutzfeldt Jakob Disease (CJD), the similar condition in humans, which conduct to the imposition of the export ban on British beef. This ban effectively crippled the UK beef export market in addition to sending a shock throughout Europe concerning beef safety. News of this ban spread throughout the world portraying images of infected cattle stumbling and falling unable to hold up their balance. While the scientific community was, at the time, unsure of the character of the link between MCD and CJD, if any, the effects of the outbreak may micturate been much further reaching than Europe. It is arguable that North the States was also... If you want to get a full essay, order it on our website: Orderessay



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