Laminated Wooden Floor - Marketing Report

( Built to the highest specification, Built for creativity, Built for durability, and above all Built to LAST ~We carven Our way into the New Millennium INTRODUCTION The mathematical product which we train chosen for our envision is laminated wooden level. This offer was given to us by Al Noor MDF Board Industries. They are launching a new product called laminated wooden blow out of the water and they require to us plan a merchandise strategy for them. Our objective is to provide an effective food marketing strategy, in the form of creating awareness of wooden flooring to kettle of fish market, to identify different and prospective customers, to identify there necessitate and wants and to provide such a marketing mix that go away result in greater market share and uttermost profits. This report provides the entire program for marketing laminated wooden flooring. For this mathematical function we have first determine major features of the product that allow for affect the marketing of the product. Then we have formulated our marketing objectives and identified our need category. We have also done the market inquiry.

In this we have identified consumer need and wants, awareness well-nigh laminated wooden flooring in different areas of Karachi, consumer perception roughly the product, the areas and market segments which have greater demand for wooden flooring and present situation in consumer market with respect to wooden flooring. We have also identified people who presently transfer wooden flooring and their distribution and promotion. Hence we have identified major competitors with which Lasani wooden floor will have to make do in future. For this we actually went to individual shops that sell wooden floor and other similar product. We identified the prices of the products they sell, market demand and promotional strategy. We have also tried to recognize how much they have been successful in attracting the market in Karachi. For market research most of the methods used are observational study and surveys.... If you want to get a full essay, order it on our website: Orderessay

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