Marketing Reasearch

CASE NUMBER # 1.2 CASE NAME NIKE SPRINTS AHEAD OF COMPETITION, YET HAS A LONG WAY TO RUN Submitted by Indrajit Rau (56) Jayanta Bhattarcharjee (57) Justin.P.Sam (61) Ruchi (119) Q1.) Should Nike switch from a pore on celebrities to a focus on its products in its advertizement? Discuss the role of marketing search in fate the Nike management to make this decision. What kind of research should be under get byn? repartee:- Yes, it should change its focus from celebrities to its product as we can delay that the Nike Socks was a run away success in U.K and U.S. selling research will help Nike management to find aside eh effectiveness of celebrities focused adds to product feature adds. Descriptive research should be undertaken as it gives a conclusive result. Q2.) Discuss the purchase behavior of consumer with respect to athletic footwear. Answer: - People bribe things for obvious and hidden reasons.

 The importance of the product determines the amount of cerebration and effort into the purchase. For instance buying behavior of athletic footwear will be unlike for serious sports athletics and different for other consumers. Athletic footwear can be reason into 3 types: Athleisure = Casual athletic styles, canvas, suede, etc. Recreational Boots = Hunting, Fishing. Water cite etc. Sports invertebrate footd = Golf, Basketball, Soccer etc. There are essential factors that consumers take into consideration before purchasing a new couple on of Athleisure shoes.  Stabilityâ€"the shoes should have a balanced and doctor feel throughout range of motion. Flexibilityâ€"the shoes should digest for a good degree of give at the base of the toes, providing smooth motion. Comfortâ€"walking shoes should comprise contours and hyperbolise conformed closely to the feet, providing a snug fit at the hound and midfoot,... If you want to get a full essay, order it on our website: Orderessay

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