PSU MKTG 301 Test #1 Spring 2012 True/False Indicate whether the educational activity is true or false. 1. Sara lee(prenominal) Industries spent considerable silver and time developing crustless bread. Prior to the introduction, the company had not conducted foodstuff research among its customers, but it was confident that its science and technology part had exposed a successful fresh product. Based on this example, Sara Lee is a good example of a production point company. TRUE 2. While most merchandiseing organizations rely on motley forms of promotion to succeed, sales oriented organizations make the most rough-and-ready use of their entire marketing mix. FALSE 3. The company’s accusative is to spend ten percent of this fiscal year’s sales revenue on research and development in an effort to introduce at least five new products in the next fiscal year. This is an example of a healthful stated objective. TRUE 4. A competitive advantage is some odd aspect of a warm’s offering, or of the firm itself, that causes object customers to patronize the firm rather than its competition. TRUE 5. Berkshire Hathaway Inc., a vast property insurance company, owns a large chain of jewellery injects and has recently purchased Russell, a manufacturer of sporting goods. Berkshire Hathaway Inc. uses a market penetration strategy. FALSE 6. Simon needed to rent a trailer for the weekend. then(prenominal) he learned the rental company offered lower cursory rates for seven day rentals.
The rental company is clear using a market development strategy. FALSE 7. Marketing strategies view the activity of selecting or describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets. TRUE 8. Whenever faced with a problematic customer, the owner of a shoe store remembered what the original store founder, his grandfather, had done in similar situations and did the same. In other words, the grandson...
The rental company is clear using a market development strategy. FALSE 7. Marketing strategies view the activity of selecting or describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets. TRUE 8. Whenever faced with a problematic customer, the owner of a shoe store remembered what the original store founder, his grandfather, had done in similar situations and did the same. In other words, the grandson...
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