How Strategic Planning Helps in Ensuring the Survival and Growth of an Organisation

HOW STRATEGIC PLANNING HELPS IN ENSURING THE SURVIVAL AND GROWTH OF AN ORGANISATION. Undergoing the bear upon of strategic planning can go a extensive way in helping to ensure the survival and produce of an organization it seeks to eliminate the weaknesses of an organization and to confirm its strengths. It to a fault analyses the surroundings and other factors that might affect the smooth running of an org and tries to domesticate them accordingly and also to give the organization competitive advantage. Kevin Scholes and Gerry Johnson confine strategic planning as A sequence of analytical and evaluative procedures to formulate an intended strategy and the means of implementing it In undergoing the process of strategic planning two sub-processes come into represent which are namely BSTEP analyses and SWOT analyses , and these two make up strategic planning. In BSTEP (Business: Socio-Cultural: Technological: Economic: Political) analyses the commission testament be analyzing the type of business there are in paying particular attention to their goals and whether there are achieving them and if their good deal is viable.

They also monitor their competitors behaviour and compare their standard of outputs as to their competitors, they then make sure that their standards are better than those of their opponents and this in turn ensures that they survive and grow as an organization because they impart constantly keep their rivals under check .It also promotes alertness and competition thus driving them to produce better products/services. BSTEP also pays attention to the socio-cultural side of their market which is also a name step in the growth and survival of an organization. Here the management will be analyzing and taking into consideration the values of their targeted market, for caseful if it is a clothing company such as Levi Strauss they should fail the type of clothing that is allowed by the culture of their targeted market. If women are non permitted to wear trousers then they... If you want to get a estimable essay, order it on our website: Orderessay

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