Executive Summary Virgin Atlantic

Executive Summary Virgin Atlantic is one of the leading sumptuousness airline and part of the Virgin Group of companies, a highly valued name in fall in Kingdom and United states. Virgin is one of the leaders in near of the industries it operates in. A major reason for the success of Virgin Air is the chief operating officer of the Virgin group Richard Branson, whose vision and dynamic personality has direct to one of the most talked about creation and growth of a business group. Richard has been able to use his personality and the media attention he gets to further the projection of the society. Richard has been able to bring his creativity and vision in Virgin Atlantic making it one of the most dynamic organizations in the world. Vision: The success of our three socio-economic class strategy requires us to build on these launchings by focussing on the business and leisure markets and driving efficiency and effectiveness. ((http://www.virgin-atlantic.com/en/us/allaboutus/missionstatement/index.jsp) Mission Statement: To grow a fat airline which people adore to fly and where people love to work. Safety, security and consistent delivery of the basics are the foundation of everything we do. (http://www.virgin-atlantic.com/en/us/allaboutus/missionstatement/index.

jsp) The main competitive edge for company has the luxury services that is provides for luxury travels by incorporating the advantages it receives from associates companies. Virgin Atlantic is known to hold live concerts during flights. Furthermore, the company has been able to insert strategic partnerships with other global carriers which has ensured synergies, reduced costs and cemented its face as one of the foremost luxury airline in Europe. The purpose of this report is to analyse the company and evaluate the orthogonal and internal environment within which the company operates. The analysis will work out the strategic position of the company, identify opportunities and threats and barrack which opportunities the company should... If you want to get a full essay, evidence it on our website: Orderessay

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