From Source to Shore an Amazon Success Story

From Source to Shore An virago Success Story By Ankit Shah virago is one of the first ventures that set out to tap the electric potential of web for retail business. Its hard to believe that a business that started out of founder Jeff Bezos garage in 1994 has revenues of oer $32 billion today. What is even harder to believe is that the company didnt make any profit for first 5 historic period of its conception. Looking back, many leading business analysts see Amazons business plan as one of the soundest so far simple business plans, or virtuous cycle as it is to a greater extent popularly known, of that era. skeletal frame 1: Amazons Business Plan [1] A sharp node focus on was the key take away of the business plan. While the normal mart trend during the dot com boom was of aggressively fending dispatch competition, Amazon remained faithful towards the simplest principle of the industry, Its a clients Market. Driven by his will to growing customer satisfaction, Bezos do hefty investments in research and applied science which was also new to the market. Consistent upgrades to the web portal made it increasingly easy to use and opened up the market by introducing its customers to products that were not available at a steady retail store.

Features like personal recommendations, search inside a book, wish lists were highly customer centric and quickly caught the care of the e-shoppers. The high variety offered by Amazon enticed even more customers after the features like rating a product, reviews and discussions were added. Figure 2 shows the current customer satisfaction standing of Amazon and its competitors. Figure 2: American Customer Satisfaction Index (Internet Retailers). Feb 2011. [2] Recognizing the immenseness of the long tail market has also played a part in Amazons increasing customer satisfaction scores. Being an online retailer, Amazon has the flexibility to offer sorry products to its customers. The ease of obtaining products and items, which are rarely available... If you want to get a full essay, order it on our website: Orderessay

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