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ITESM Campus Querétaro Irving Elaim Garcia Cortes A00988466 ------------------------------------------------- The Global Tyre Industry and Michelin in 2004 ------------------------------------------------- Thinking 101 ------------------------------------------------- ------------------------------------------------- Michelin is a leading French company in the production of tires nowadays however this has been workable thanks to the work, business strategies and the generation of in the buff ideas that they have been given advantage and strength everywhere its competitors in difficult times in the industry. This case of study shows the report and situation of the company in which describes the evolving and facing adverse situations over the years. This company has given to industry breakthroughs such as the instauration of radial tires in 1970 and although Michelin had a great reputation and an most-valuable segment of market competitors like Goodyear, Firestone as well as the merger of Goodrich and Uniroyal marked a different direction for the industry because these were updating and implementing marketing strategies to which Michelin would have to react in shape non to lose participation on the market.

Although had a redeeming(prenominal) reputation around the world and had been established important alliances and in different markets as it is the case of Bosh, financial numbers were not satisfactory in 2006 revenues reached 15.7 billion euros minimum growth on the 15.4 achieved in 2000. Another factor was the inevitable increase of prices because the crude material all this coupled with problems with workers in 2002. But Michelin had the weapons to sleep together with this problem as a network of successful scattering as well as a philosophy entrepreneur based in offering the customer the best possible product. With very strong beliefs in the interior of the company were the prerequisite changes as well as the implementation of the strategies needed to reimburse the lost market and achieve... If you want to get a total essay, order it on our website: Orderessay

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