Tata Motors

A PROJECT REPORT
ON

MARKETING STRATEGY OF TATA MOTORS





(II)
EXECUTIVE SUMMARY
As India celebrates its 50 years of independence, the passenger car intentness illustrious a centenary of its existence in India in 1998. scorn this head start, the industry has never quite matched up to the performance of its counterparts in other parts of the world. The all-pervasive atmosphere created by the governments indorse raj was primarily responsible for this situation. The various layers of Acts sheltered the industry from remote competition and smothered the development of the Indian automobile industry. Moreover, the industry was considered low priority as cars were considered to be an unaffordable luxury.
Hence in the first part of the project I have taken up the strategic group analysis of TELCO as this is one company whose indigenously manufactured cars like Tata mobile, Indica and effort have performed well on Indian Roads.
In the trice part of the project I conducted a study on the consumer perception about scummy cars.



Firstly, I took three brands of slim cars; Zen, Indica and Santro for a comparative study of small car segment.
afterwards I went through the process of filling the questionnaires, to know precisely what the customers of small cars perceived about their cars. A sample size of sixty respondents was taken. Sample unit was a customer who owned a small car. Secondary information from various sources like magazines, journals etc was also collected.
The findings showed that the consumers who owned small cars basically wanted good performance, after sales service of process and a car at their bud energize, a less dearly-won one.

(III)

All the cars taken for the sample showed that the consumers perceived them...If you want to get a full essay, order it on our website: Orderessay



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