Meditech, a company devoted fillet of solely for producing and sell endoscopic surgical instruments was brought to the market three years afterward spinning off its mother company Largo health care Company. Backed with innovative products and first class sales force, Meditech competed ferociously to establish itself in the market against its older competitor study Medical Corporation. Medictech products were distinct in terms of its innovative approach, rapid launching, and lower cost. Product development was active. There were constantly rude(a) additions to product lines and continuous development to older products. Sales strategies were excessively concentrated around hospitals specifically Material managers there, and independent surgeons. diffusion operations were managed from a central warehouse shipping products to both types of distributors: Domestic & International. Due to the specialty of products & nature of clients delivery quality timing & service were of extreme enormousness to customers. The SWOT analysis for the Meditech is shown in Figure1.
Meditech has focused its efforts in advancing in products development when occupation nightclubs have increased at a rate that hasnt become compatible with business schedule, distribution & delivery services.
Customers grew unsatisfied with the inefficient system of distribution & delivery.
Figure 1: SWOT Analysis
Operations organization structure
The inviolate operation organization was reporting to the V.P of operations. This structure has hindered communication therefrom flow of information amongst main operations plane section that were dependent on one another. For instance the structure has not facilitate a smooth exchange of information between individual Business Units, under Plant Manager, that had a sole responsibility of meeting production schedule everyday & week, and cardinal Planning, under Director Planning, distribution and customer service, that is the motor of the production cycle developing...If you want to get a full essay, order it on our website: Orderessay
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