campaign
Overview
Pelican stores is a division of National c ropehing, a national chain specialized in women apparel. ? The chain has tardily ran a promotion in which coupons for Pelican Stores have been sent forbidden to customers of other stores owned and operated by the chain; ? Companys management has pass on an analysis of the customer base as well as the response to the promotional campaign, in particular how many customers impudent to the store have been responded to the promotion; ? Tools to be employed: descriptive statistics.
descriptive Statistics take in Sales
In average, each customer washed-out $ 77.6 each trip to the store; however, considering that the info is positively skewed to the right (skewness is 1.71), the median purchase amount would be a better indication of location as it is a lot less affected by the few unusually astronomical purchase (outliers). Based on the analysis of IQR we have naturalized the limits of our info set between zero and 194.1 and 5 of the set included in our sample are higher than the f number limits representing outliers; for these items we will revalidate the info to make sure the observations belong in our data set.. The range reflects a considerable dispersion of data between min and max points.
touchstone deviation of net profit sales variable is 71.73% of the mean which shows large variations in the data.
Net Sales - All Customers Mean Median Mode Standard Deviation Sample Variance Skewness Range negligible 1st Quartile 3rd Quartile Maximum Count C.O.V 77.60 59.71 31.60 55.66 3,098.59 1.71 274.36 13.23 39.60 101.90 287.59 100 71.73
Descriptive Statistics- Customer Groups
If we look at the customer base by gender, we will see that the vast majority of customers are effeminate 93% vs.. only 7% male customers. If we consider the data collected for the 2 gender groups, we can conclude that the data for the male customer group presents less dispersion than the feminine group; coefficient of...If you want to get a full essay, parliamentary procedure it on our website: Orderessay
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