Patties Food Ltd

Patties Foods Ltd (PFL) - a leading manufacturer in Australia Industry: mark glacial food industry Major supplier and marketer of frozen racy, sweet and ingathering products. It has some iconic Australia brands in each of these product categories. the largest pie company in Australia Products: frozen savoury products: meat pies, sausage rolls, cheese and spinach rolls, pasties and quiches. Well-known frozen savoury brands: Herbert Adams, FourN twenty, Snowy River and Wedgewood. dessert products: issue pies, waffles, crumbles and crepes. fruit products: frozen whole fruits (e.g. cherries, strawberries, cranberries and raspberries) processed fruit products (e.g. fruit smoothies that are cubes of frozen concentrated fruit which can be added to milk by the consumer to create a drink). Well-known dessert and fruit product brands: Creative Gourmet, Nannas and Chefs Pride. Growth History: a small cake stool in the Victorian country town of Lakes Entrance (origins fend for 50 years). then purchased in 1966 by the Rijs family extended into pies and pelf rolls continued to grow (through acquisition & product development) Subsequently refocused rough frozen savoury, dessert & fruit products Listed on the ASX in 2006.

Stakeholders: 2 members of Rijs family involved as board members. Shareholders Customers: retailers (e.g. supermarkets) & foodservice outlets (e.g. sporting venues or cafes). not direct consumers. 2 main distribution: In-Home [retailers where products are bought for post consumption] & Out-of-Home [foodservice outlets where products are bought ready for consumption]. < 1% sales coming from exports, in spite of moves to enter the US market with its FourN twenty products. Developed halal products in its FourN Twenty range with the intention of growing sales in Asia. Its main office & production facilities are in Bairnsdale, Victoria. A PFLs strategic framework... If you want to get a full essay, order it on our website: Orderessay

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