Advertising Proj

orchard apple tree harvest-times such as iPods and iPads argon gener ally interchange out. A direct selling program for this intersection: The train Audience iPods argon typically apply by males and females between the ages of 13-25. It is tar arriveed for those who heed to music on the go, at the gym, at work, or in the car. It has also latterly become targeted to those who argon interested in internet, videos, and reading. Objectives: The main objective lens is to be the leading supplier of MP3 players to consumers. close is to have an make up in sales by promoting the product to the target audience. To pass water awareness of product we will direction in on the find benefits and features of the iPod that will attract authorization consumers and place ads on television, internet, and magazines. The iPods will be rigid in key places, such as apple stores and better Buys where technology products are marketplaceed. Direct merchandising Activities Used: tangle new customers by means of TV, internet, and magazine ads which will help convey profit and watch over people coming back to the company Do marketing research in order to have a warlike advantage over separate brands and view more market opportunities Will offer a one year stock-purchase warrant to give consumers an idea that the quality of the company and product are good.

This will also serve an other determination of bighearted the company brand loyalty, because consumers are more in all probability to come back if they believe the company cares for them. Generating and Utilizing Marketing Database: The database gutter be generated through the information received when other products fro! m apple are bought. Through the history of purchases by consumers, Apple mickle also purchase these records from others and find who has bought products like theirs or in the same general area. Through this information, Apple coffin nail manoeuver out information to these consumers about iPods, iPads, or other Apple devices in the mail, over the phone, or in email. Pg. 487 1. How does...If you fatality to get a full essay, order it on our website: OrderEssay.net

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