Revision Units

|UNIT 3 | CONTENT: 1) MARKETING -Market look - crossway outpouring and repeat purchase -Product vivification cycle -Boston Matrix -Branding and note -Building a successful marketing mix 2) MEETING customer NEEDS -Design and seek development -Manage stock and quality -Cost-effective operations and competitiveness -Effective customer Service -Meeting consumer protection laws 3) EFFECTIVE financial MANAGEMENT -How to improve cash flow -How to improve mesh -Break-even charts and break-even analysis -Financial growth 4) EFFECT PEOPLE MANAGEMENT -Organisational organise -Motivational theory -Communication -Remuneration 5) THE WIDER globe AFFECTING BUSINESS -Ethics in logical argument -Environmental issues -Economic issues affecting international trade -The impact of political sympathies and the EU 3.

1 Marketing Market research Market research is finding issue to the gameest degree your: Customers Competitors Market There ar two types of market research: ancient research you anticipate out yourself e.g. questionnaires Secondary research that has been carried out by mortal else and you use it to make decisions e.g. internet, newspapers You use your market research to entrance a feel of what your customers want. For example; A survey shows that 76% of your target market want high definition TVs at low prices you would settle to achieve this by setting the prices! of your HD TVs reject than your competitors. Product mental test and repeat purchase: Most businesses urinate many products The throw of products they sell is known as the crop MIX E.g Product life cycle: ALL products have a life-span/expectancy. Businesses normally use the product life cycle to expand this and operate on out how well products have...If you want to get a large essay, order it on our website: OrderEssay.net

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