Today, eBay has evolved its business design to the thing that it not merely includes the conventional auction site, but also includes the capacity for consumers to "buy it now" without the need of engaging within the auction process. New goods are obtainable over a website along with utilized products, and corporate sellers are actively recruited to use eBay as a way to market their products. In this way, the company is providing an additional process of distribution that bypasses not just traditional brick-and-mortar stores, but also corporate retail portals.
eBay has had considerable success with its growth via acquisition strategy, but the company has also been forced to divest a traditional auction home that failed to meet performance expectations. At this point, eBay needs to focus on maintaining its strategy of as a distribution channel for any amount of sellers, and maintaining its dominant position as the web site of option for customers and sellers. Its relationships with corporate sellers must also be strengthened to be able to continue to bolster its position inside the industry and to generate much more lucrative relationships due to the higher prices charged by these sellers, or as a result of the increased volume that corporate sales can bring towards the site. The business can also set up a second branded website to cater for the requirements of conventional modest auction shoppers and sellers who can be feeling alienated from eBay as the company continues to court corporate clients and sellers.
Developing a second brand may perhaps support eBay, however, as the company may wish to hold a close relationship with its modest sellers. As eBay continues to expand its promoting to include new items, collectibles and corporate sellers, some traditional sellers believe that they're getting left behind. eBay could create a second internet site with out the eBay brand, or having a second eBay brand, that would continue to cater towards the auction sales that produced the company's success. A second internet site might be linked towards company's primary site, and targeted traffic could access it directly or through links. This choice has the advantage of maintaining eBay's strategy of trying to serve several different kinds of sellers, but would help hold its relationship with smaller sellers who have formed the core from the company's success.
Today, eBay's mission is "to provide a global trading platform where practically anybody can trade virtually anything" ("Company Overview," 2003). Founded in 1995, eBay began its existence as an on line auction service. Sellers (who must register in the site) list merchandise for sale and, optionally, a minimum price (as well like a reserve cost below which they tend not to market the item). Today, sellers also have the option of setting a fixed cost ("Buy It Now") that enables buyers to invest in the item at a predetermined price and get rid of the bidding process. Shoppers have a predefined period of time during which they may possibly bid on goods after which eBay validates if a bid exceeded the minimum price as well as the reserve. If the sale was successful according to these criteria, eBay notifies the consumer and seller through e-mail and they consummate the sale, including arranging for shipment and payment. At the time in the e-mail notification, eBay's involvement within the transaction is concluded. The internet site is not responsible for either payment or shipping (2001 Annual Report, 2002).
Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.
No comments:
Post a Comment