Executive Summary ragtime Heuer Hong Kongs strategy is to serve the upmarket sports watch market. It bequeath capitalize on the timekeeping technology and scratch values. There is an untapped potential market that desires high-quality, stylish goods, scarce want the watch to practice twain success and individual(a) achievements from competitiveness. It is TAG Heuer Hong Kongs intention to network market share in the Hong Kong upscale watch market. The conterminous goal is to throw trademark image and mark justness through selling. To accomplish this, TAG Heuer will allocate pop out of its bud confirm to advertising and popular relations activities. The initial harvest-time lines will be modern, simple watches, targeting both male and female. The set strategy will be found upon using prestigiousness pricing. The upscale watch market in Hong Kong is in a emergence period, so now is an idol time for establishing a bear water positioning. After successfully establish a comport positioning, TAG Heuer will defer the chinaware market. Upon successfully act upon the Hong Kong market and entering the China market, TAG Heuer will take up its initial investment and apportioning of resources to the maximum potential. I. SITUATION ANALYSIS SWOT Analysis Strengths         paper sports watchmaker         TAG Heuer is already an set up brand in the out-of-pocket west and some Asiatic countries.
TAG Heuer Hong Kong can supplement on its international brand awareness         Strong positioning as The prestigiousness Sports Watch in the West         Commitment to invest in its local anesthetic marketing and advertising campaigns despite the stinting recession         Subsidiary in Hong Kong to work brand guardianship and build closer relationships with customers nervelessnesses         No exculpated positioning in Hong Kong - inadequacy of differentiation from competitors         Hong Kong consumers do non perceive how the attributes of sports can also demonstrate own(prenominal) status and achievements         Weak distribution of product association due to limited advertisement channels         Lack of advertising... If you want to get a full essay, lay it on our website:
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