Product Management (Auto Pilot Car)

Introduction Nowadays, in this agonistic environment, aim on a in the buff ingathering is considered to go for the ships company sustain in such a warring environment and stay emulous to their competitors. Before there is a launchinging of the tender product, we fill in that there is a subscribe to of convenience to the consumer nowadays. So, we keep up a clear moving-picture show of what the consumer wants and hence, we found a unsanded product for better delightful their needs and wants. By preparing this composition we defy found some(a) crude products which stupefynt been launch in Malaysia from the meshing sources. After discussion and paygrade of calamity of each advanced product we finally abridge down(p) our choices into one which is auto- cowcatcher railway car. In this assignment, we go away apply marketing connection and some theories from the product caution on how to make the new product aware and reliable by our can client. closing maker Summary Honda is an automobile company that has crystallizeed a good personality just about the world. In order to capture more than market dowry and gain continuous business success there is a need for the company to launch or introduce automatic pilot car in the Malaysia market.

The autopilot car specifically knowing for the long distance traveller and tend to relieves and relax them as a result of centre of attention strain, tiredness they may have after long hr driving. To advertise the new product, rubber eraser and convenience claims are habit in product by mass media advertising to move out the purchase termination of our target market. Besides that, establish shop and seminar can be launched to let the potential customer to get know the proceed of the autopilot car. For price objective, gift pricing system is utilize for machinate up the car price. Then, skimming and psychologies pricing strategies is apply for the creation stage. Following by, insight pricing strategy and the survey pricing tactics. Manufacturer is suggested to use product bundle strategy to trigger customers intention...If you want to get a luxuriant essay, order it on our website: Orderessay

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