It is unclear how
lighting direction affects consumers from the dressing room despite
the assumptions of lighting authorities, retailers, and designers.
The designing outcomes can be detrimental for the business’ failure
or growth. The vital aspects being atmosphere on the dressing area
and lighting directions.
The type from the retail
stores in aspects of display of clothes, the entrance, space availed
for shopping, the dressing space and finally the mood and atmosphere
in general, plays a key role in attracting and maintaining customers.
The satisfaction of any consumer who comes from the retail shop is at
the core of corporation growth and survival. To the management team,
it is vital to lay consideration in the atmosphere with the store and
the mood that will arouse the shoppers for maximum satisfaction. It
is quite significant to understand the mood on the consumer base to
be able to determine the aspects to focus on in store layout and
design. 1 with the aspects that are mostly sensitized on stands out
as the lighting inside dressing room.
Research is getting done
on the environment and the effects on arousal on the customer,
perceived outlook and finally to generate the final purchase. The
dressing room is at the core where the customer makes the overall
choice regardless of whether to obtain the outfit or not. The glimpse
the customer perceives inside the mirror view as well as the lighting
with the room plays the key to choice making. Although retailers have
gone to extreme lengths to attract consumers with discounts and
display one of the most outfits in stores, this simple fact alone
cannot influence the final decision for creating the purchase. A
customer will spend additional funds if his/her shopping experience
is satisfied towards the maximum (Donovan et al., 1994).
In light of this
argument, lighting is of vital significance inside the dressing room.
Though designing the lighting system, consideration need to be to
avoid the formation of shadows on a customers’ human body look,
maximizing the view from the outfit and producing an arousal mood
inside consumers’. The customers’ expectations go hand in hand on
the perception and mood arousal (Burns &Neisner, 2006).
Order Room Lighting Technique as being a Marketing Tool essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame
